HARTBEAT To Launch NFTs and Web3 Wallet


Kevin Hart and his entertainment company HARTBEAT announced today the comedy superstar’s entry into web3. In particular, it has revealed some details about “Confessions from The Hart”, a 30-minute animated Roku Original show. In addition, HARTBEAT will be launching an NFT collection based on the special.

HARTBEAT founder, NFT creator and new Web3 enthusiast Kevin Hart on "Kevin Hart Day" in Philadelphia
HARTBEAT, the production company of Kevin Hart, is announcing a major move into web3. Credit: Jared Piper/PHLCouncil Fellow

All about “Confessions from the Hart” web3 comedy special

Kevin Hart’s Roku Original special “Confessions from the Hart” will launch on the Roku channel on Wednesday, July 6. Basically, the show is made up of different segments, with each segment featuring Kevin Hart telling never before heard stories about his life and career.

Significantly, HARTBEAT will start rolling out bonus show content in the metaverse after the show’s premiere day.

The “Confessions from the Hart” experience comes courtesy of web3 platform Moonwalk and metaverse platform Virtua. Besides watching the animated special on The Roku Channel, fans will also be able to access bonus content in the Kevin Hart Nation Metaverse Screening Room.

This is just the first in a series of upcoming Metaverse and Web3 activations from HARTBEAT. These experiences will roll out throughout his year. Thus, HARTBEAT will fulfill its promise to bring comedy to fans wherever they consume content.

Confessions from The Hart Kevin Hart NFT
The 10,000 Confessions from The Hart NFTs launch on Thursday, July 7.

What about Kevin Hart’s debut NFT collection?

Of course, Kevin Hart and HARTBEAT are dropping his first-ever NFT collection to celebrate this web3 debut. To clarify, the NFTs will reflect himself and his characters in the special. What’s more, each NFT will serve as a key to unlock future exclusive content of “Confessions from the Hart.” Not to mention that these debut Kevin Hart NFTs also offers exclusive member benefits in Kevin Hart Nation IRL and Metaverse experiences. For example, there’ll be future bonus content and tickets to the upcoming Kevin Hart tour.

The 10K NFT collection will be available on the Kevin Hart Nation website beginning Thursday, July 7th. Notably, fans can buy the NFTs with either credit cards or Ethereum. By the same token, there are some other web3 initiatives now live on the website.

One such initiative is the Kevin Hart Nation Wallet. In essence, this will allow fans to earn Kevin Hart’s new social token, HART. Fans can earn HARTs by engaging in social content. By doing so, they get to redeem free NFTs and purchase limited-edition NFTs and Hart Passes. That’s all to say that The Kevin Hart Nation wallet will serve as the hub for Kevin Hart Nation digital assets and experiences.

Fans can also access the Kevin Hart Nation Metaverse Screening Room for extra content, and join Hart’s web3 community on Discord.

“My favorite thing to do is make people laugh, and with HARTBEAT’s expansion into the Metaverse and Web3, we will have exponential opportunities to bring humor and comedy to a whole new audience.  I am so proud of my team for their forward thinking and ingenuity,” said Kevin Hart.

“With this new technology we will be able to continue expanding our footprint into the new technological frontiers of content creation.”


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